Mountain Works
Challenge
Mountain Works is a Swedish clothing brand, aiming to inspire, empower and let anyone embark on their own journey with a sense of sturdiness, warmth, safety and hyper functional fashion. And that’s where this journey began.
Solution
To convey the brand’s values and what Mountain Works stands for, we needed to approach this project from a unique angle, to be able to captivate viewers from the first second. Combining incredible fashion, Swedish wilderness and landscapes, freezing cold temperatures and an inspiring journey, that is exactly what we were able to achieve.
Result
Our goal was to create a commercial, not with the product as the main focus, but rather the emotions and small sensations you get throughout the film. We wanted to inspire people to get out and explore and create their own adventures. In the end we didn’t just succeed in bringing these feelings to life, but we were able to engage with a very special community, the frontiers, and guide them on to their new quests.
