Happy Golfer
Challenge
With a wide range of golfing facilities for both the seasoned pros as well as the newbies just starting out on their golfing adventures, Happy Golfer ensures that every outing to the driving range or the golf course is one to remember. At ARK, we saw an amazing opportunity to not only help promote Happy Golfer’s facilities and courses, but also create a lasting partnership.
Solution
Marketing the sport and activity of golf on social media and online is still quite old-school and in one of its earlier phases, with huge potential to grow as well as lure and intrigue audiences. Through our research and market analysis we were able to decipher a pattern that most clubs and associations use for their marketing – this was our chance to introduce some creativity and motion into the online golfing world.
Result
With a well thought out strategy and plan, we were able to deliver a package of premium content for Happy Golfer – hero film, images as well as social media reels. Focusing on the joy of the sport and being able to spend time outside in nature with family and friends, Happy Golfer brings out the best in everyone’s game!
